Humour - it can lighten up mundane topics

New BankSA commercial - love it. I have no attachment/involvement to this campaign, just love their quirky, different style... content can be funny but still get the message across...

"Clean glass... Darren"...…
And of course this one…… -"What?"

The distinct South Australian icon of the Piping Shrike or Murray Magpie stands the bank out from the big four banks of Australia. The quirky content and well defined gaps between spoken lines adds to the fun.

Job well done Saatchi & Saatchi.

@BankSA #TVC