Logo quality does matter...

brand-and-logo-design-adelaide.jpg

I am amazed at the number of businesses that happily spend tens of thousands on a company car but hesitate to invest a fraction of that in their company logo (and branding) on a regular basis.

Establishing a QUALITY folio of brand logos, colours and specified fonts is smart business. Applying them consistently to ALL of your business publications, stationery and associated items is also smart business.

Using JPGs from your website or a scan of your letterhead logo for the next ad or print job aren't the quick fix you might think. Poor quality logos and lack of business-wide design consistency depreciates perception of your brand just like driving your new car off the lot depreciates its value...

Logo quality really does matter - read more about logos and branding...