Pantone Colours – they are the ‘paint’ colours of your Brand

If you have been involved with a corporate image, brand or ordering printing then it is highly likely that you have encountered the term ‘Pantone Colours’.

Pantone is the official colour standard for graphics, printing and other applications such as interior design.

It is a worldwide standard that can be quoted to any printer in any country and they will use the ‘Pantone Color System’ (American spelling) to mix your specific print colours.

Think of the Pantone Color System as the paint colour guides you see at your local paint store.
Image copyright:  www.pantone.com/formula-guide

Every company and organisation should have a set of master logo files and a list of the official Pantone colours for your company. If the graphic designer set up your logo files correctly those Pantone colours will be named and allocated in the artwork file. 

The number of colours in your logo determines whether your offset printing will be spot colour or full colour. With the high quality reproduction of modern digital copiers your Pantone colours should also reproduce with high accuracy.

If the Pantone colours do not look right, you need a new digital print supplier!

Pantone colours varY with paper stocks and reproduction processes

The reflective rate of the paper influences the ultimate colour printed and on screen the colour is different to paper because it is illuminated, not reflective of light. A Pantone colour on coated stock will look brighter than the same colour on an uncoated stock.

This is where an experienced graphic designer can assist you through the ‘colour reproduction maze’ and guide you to reproducible outcomes that brand your company or organisation in the most consistent way possible.

For a basic overview of the Pantone colour numbering this PDF may assist.

PANTONE® and other Pantone, Inc. trademarks are the property of Pantone, Inc.