Humour - it can lighten up mundane topics

New BankSA commercial - love it. I have no attachment/involvement to this campaign, just love their quirky, different style... content can be funny but still get the message across...

"Clean glass... Darren"... youtube.com/watch?v=JXBhmR…
And of course this one… youtube.com/watch?v=RakY8f… -"What?"

The distinct South Australian icon of the Piping Shrike or Murray Magpie stands the bank out from the big four banks of Australia. The quirky content and well defined gaps between spoken lines adds to the fun.

Job well done Saatchi & Saatchi. https://www.saatchi.com.au/portfolio/banksa-lets-do-this/

@BankSA #TVC

Use tabs in Microsoft Word for alignment – not multiple spaces

A space bar is for a space. Maybe 2 spaces. But stop right there.

Tabs = quick, fixed and accurate alignment.
Spaces are cumbersome and inaccurate.

Image © Microsoft Word

Image © Microsoft Word

A major part of my work is formatting reports and long documents in Adobe InDesign and many of the Word report documents I receive contain paragraph indents or table alignments set up with multiple sequences of spaces.

This adds a lot of work to the formatting as each incidence must be searched for and replaced with a tab or an indent. If you set the Word document up using tabs for alignment, I can use your tabs to control the text in InDesign and that may reduce the formatting costs of the finished report.

This video by Professor Marshall Jones demonstrates perfectly why spaces don’t work as well as tabs. Take a couple of minutes and have a look:
https://youtu.be/-ZvdQNnhlOY

Microsoft have plenty of information about tab stops here:
https://support.office.com/en-us/article/set-clear-or-remove-tab-stops-06969e0f-2c81-4fe0-8df5-88f18087a8e0

Using tabs not spaces is a good habit you need to develop if you prepare text for reports. At first it will be slightly cumbersome but after a few shots at it you will realise you have far greater control over your text with a tab.

256 Shades of Gray…

Image copyright - Adobe

Image copyright - Adobe

Or is it RGB, Wait, no. They said CMYK…
What colour am I supposed to use?

  • RGB is screen colour.

  • CMYK (Cyan, Magenta, Yellow, Black) is four-colour process or full colour printing.

  • Gray is often what people think Black & White Photography is, but it is a tonal gray.

  • Black & White is bitmap. If you use Microsoft Word, you are using RGB colours.

The print, design and sign industry use CMYK or Spot Colour (@Pantone).  Read more…

https://helpx.adobe.com/au/photoshop/using/color-modes.html

Need help? Please contact Peter for assistance.

Colour themes and moods - creative colour design

color-adobe-Theme.JPG

This is cool. Import an image, move the color samplers around and create a palette. Change the color mood from Bright to Muted to Deep or cross to the Dark side…

https://color.adobe.com

And if you use Adobe Creative Cloud you can save your mood…

color-adobe-Theme-save.JPG


Save your Adobe Color Theme by logging into Adobe Creative Cloud, then access the theme through Window > Extensions > Adobe Color Themes in Photoshop and Illustrator.

http://www.photoshop-bootcamp.com/create-colour-palette-photo-using-adobe-color/

If you need assistance, contact Peter

@creativecloud #color  #colour #adelaide #art #palette #graphicdesign